Business Skills: Personal Development
Commercial Awareness Training
In today's digital landscape, understanding market dynamics can greatly influence an organisation's success. By enhancing their commercial awareness, employees can better address customer needs and competition, leading to improved business performance and long-term sustainability.
From £199 per person
Discounts for groups of 6+
Discounts for groups of 6+
Onsite
Live online
1 day
What you will learn
The Business Planning workshop emphasises enhancing commercial awareness by analysing key drivers such as customer perspectives, competition, and stakeholder needs to ensure business sustainability.
Participants will engage in exercises to assess their business’s internal and external perceptions, define commerciality, envision their business’s future, and articulate a clear vision.
4 lesson covers:
Workshop Purpose and Commerciality
This Business Planning workshop is designed to enhance delegates’ commercial awareness by exploring key drivers such as customer feedback, competition, and stakeholder expectations, which are essential for sustainable business growth.
Initial Assessment and Visioning
Participants will engage in exercises to evaluate how their business is perceived both internally and externally, followed by envisioning their desired future state and articulating a clear business vision.
Business Development and Success Factors
he workshop will help attendees identify critical success factors and develop specific strategies for business growth, utilizing tools like SWOT analysis to assess internal and external influences.
Continuous Improvement and Innovation
Emphasising the importance of exceptional customer experiences, delegates will learn to establish standards of excellence, address barriers to innovation, and adopt structured processes to foster creativity and adaptability in their businesses.